by Henry

It’s no surprise why a lot of businesses are shifting their marketing approach to digital methods. That’s because digital marketing promises positive results, regardless of the size of your business. In fact, email marketing is known to have an ROI of $42 for every dollar spent. For startups and small businesses, this is a surefire way to level the playing field with the big industry players.

But before you dip your toes in unknown waters, let’s delve deeper into what digital marketing is, who it is for, why it’s important, and how your brand can succeed with digital marketing.

What is digital marketing?

Digital marketing is an advertisement that brands publish digitally over the internet. It can come in different types and can be advertised on different channels. Search engines, social media networks, email, videos, to name a few.

Unlike traditional marketing wherein brands can advertise to an extensive number of people, digital marketing is somehow similar but has an advantage. Traditional advertising such as out-of-home advertising (billboards, flyers, posters) target a lot of people. Unfortunately, not many of these people are likely to buy because you’re not targeting your audience precisely.

In digital marketing, however, brands can leverage their ads by reaching their exact target market through tools and analytics. And this is the upper hand of using online advertising.

Here are the different types of digital marketing:

• Search Engine Optimization (SEO)

• Pay Per Click (PPC)

• Email Marketing

• Content Marketing

• Social Media Marketing

• Affiliate Marketing

• Inbound Marketing

• Online PR

Who is digital marketing for?

Digital marketing can work for any type of business, big or small. It gives equal opportunities to small businesses and startups to be neck and neck with more prominent brands in their niche. Moreover, there is no shortage of options when hiring experts to handle your digital advertising.

Whether you hire a Digital Marketing Agency or learn the ropes yourself, you can succeed in online advertising if you produce content or ads that are relevant and valuable to your target audience. Digital marketing can be for small businesses, startups, agencies, marketing teams, and nonprofits.

Why is digital marketing important?

Digital advertising brings a myriad of benefits for small and big businesses. And you can’t deny the fact that online marketing is more convenient. On top of that, here are the reasons as to why digital marketing is important:

• Lower costs compared to traditional advertising such as TV, news, radio, or outdoor advertising

• Global reach due to the power of the internet and social media

• Keep up with the competition because everyone is online, especially your competitors

• Ability to personalize ads due to marketing tools, and analytics

• Monitor results that enable marketers to modify their future campaigns for more effectivity

How can you succeed in digital marketing?

Although you need to learn the ins and outs of digital marketing, here are some tips before starting:

1. Determine your goals so you know which channel and method to take before starting.

2. Identify your target audience so you know how to create compelling advertisements that grab attention.

3. Do extensive keyword research to rank on the first pages of search engines.

4. Combine paid and free advertising to maximize your marketing campaigns.

5. Tap into your mobile audiences who are always on the go by optimizing your website, social channels, and more for mobile.

6. Track and analyze results to create better campaigns that garner conversions.

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